Evidence receipt / commitment
Published · transcript-backedDavid Rosenthal: commitment
25 Jul 2023 Acquired Nike
“Yes. They extend the deal for seven more years, I believe, at the same 5% royalty on gross sales, but there's the new massive, further commitment to making the Jordan sub brand much more of its own brand.”
Source trail
Everything needed to verify it.
- Speaker
- David Rosenthal
- Attribution
- Verified speaker
- Claim type
- commitment
- Recorded
- 25 Jul 2023
- Publisher
- Acquired
- Episode
- Nike
Transcript context
…Do you know what changed in that renegotiation? Yes. They extend the deal for seven more years, I believe, at the same 5% royalty on gross sales, but there's the new massive, further commitment to making the Jordan sub brand much more of its own brand. They upped the total guarantee to at least $18 million. From $2½ to $18 million in three years. Ultimately, just like the $2½ million, that's meaningless because Jordan brand sales go back up in 1988, 1989, 1990, on and on and on, $200 million, $300 million, $400 million, $500 million in sales. This is when they do the Spike and Mike ads with Spike Lee. It's got to be the shoes.…
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