Ben Gilbert: belief

Transcript context

…I'm David Rosenthal and I'm an independent angel investor and startup advisor based in San Francisco. We are your hosts. Today, our tech focus podcast takes a turn to cover a different powerhouse business, the National Basketball Association. Whether you have been following the play-offs in the COVID bubble at Disney's Wide World of Sports or not, there is no better time for an absolutely exhaustive deep dive on the history and strategy of the NBA than the week of the finals. How did David and I get here? Our original plan was to cover the business of the Jordan Brand. Halfway in, we realized that the story of Jordan is really a part of the Nike story, and we want to cover that another time. As we dug in, we realized that there's actually a great story in the NBA itself. It's one that's very relevant through an Acquired lens, how it built itself from very much the underdog of major American sports, started 50 years later than the others, and now it's the second most popular sport in the world globally after soccer (or as many of you call it football). It has done so using a playbook that is very much in the Acquired wheelhouse. Yes. Spoiler alert, it is quite appropriate that the NBA is playing in the Disney bubble right now because there's so much that we've covered about Disney on these shows over the years. It's going to echo here with the NBA.…

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