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Brian Balfour: belief

17 Aug 2025 Lenny's Podcast Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour (Reforge)

“My prediction of the new distribution platform will be ChatGPT, in some ways that people probably already think it's happening in some ways that it won't, but the thing that is less important or that is more important than whether I have predicted the exact winner correctly, the thing that's more important is to understand the cycle and evaluate how to determine where you want to place your bets and how to place those bets, which I know we'll talk about.”

— Brian Balfour

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Speaker
Brian Balfour
Attribution
Verified speaker
Claim type
belief
Recorded
17 Aug 2025
Publisher
Lenny's Podcast

Transcript context

…Before you get into the cycles, do you want to tease what the answer is, just to give people a little hint, or do you want to keep it secret? Well, to be clear, okay, so my prediction, we don't have a clear winner yet. My prediction of the new distribution platform will be ChatGPT, in some ways that people probably already think it's happening in some ways that it won't, but the thing that is less important or that is more important than whether I have predicted the exact winner correctly, the thing that's more important is to understand the cycle and evaluate how to determine where you want to place your bets and how to place those bets, which I know we'll talk about. I could be wrong about the ChatGPT prediction and what's going to happen there. I think there's going to be two parts of it. There's going to be what they do with a ChatGPT search experience, but I think the bigger thing will be whatever they do with launching a third-party platform on top of ChatGPT, there's a bunch of signals that they're about to launch that, I'm pretty sure it's going to be ChatGPT. The thing I'm way more sure about is that some new distribution platform will emerge and it will follow the same four-step cycle. That's the key. Could be wrong on the first piece, I am very confident on the second piece. Okay. Excellent foreshadowing. I completely agree, if it's anything, it would be ChatGPT at this point. Let's get into it. What are the cycles that platforms generally follow?…

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