Dan Houser: evaluation

Transcript context

…Why do you think there was so much excitement about GTA IV, GTA V, and now GTA VI? Because they don’t come out that regularly. And I think we did a really good job of constantly innovating within what the IP was. The games always felt different. People have very strong feelings: “I like this one. I didn’t like that one as much,” because they are pretty different. So you would… There would be simultaneously where you know what’s going to happen. It’s a Grand Theft Auto, you know, it’s going to be a game about being a criminal, but the way it’s going to be a game is going to change quite a lot. So I think the way the IP kept evolving made people really excited to play it. And we were good at marketing them as well. We really tried to market them in a way that felt like an update of classic film marketing, where you were really… It felt like you’re already in the product just because you’d seen the trailers and stuff. You’ve mentioned that you haven’t written for Grand Theft Auto VI. What’s it feel like Grand Theft Auto VI returning to Vice City? This is over 20 years later, but the original GTA Vice City game was set in the ’80s. So maybe inspired by Scarface a little bit?…

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