Ben Gilbert: evaluation

Transcript context

…Yup. Certainly the library of content. It's interesting, I'm curious what your feeling is on this, from a user perspective. It is valuable to me that my favorite instructor is just Alex, he's so awesome—constantly adding new content and stuff like the Ride to Greatness. We'll get into that more later. That's extremely valuable to me. If he stopped adding new content, I would seriously consider churning. But the years' worth of library, I do go back and do old library content. That's quite valuable to me too. Even if he switched to another platform, then yeah, it would take a long time to build up. I've got a few 20-minute rides that he did years ago that are really high quality for me. By the way, there is someone who switched to another platform or at least left. Their names' escaping me, I looked into this a couple of years ago. I think Peloton pulled all their content down, which was an interesting move because it's basically saying, we don't want to continue to build your brand for free to compete against us, which I found fascinating because I bet that's totally case by case how they would think about whether they should leave it up or not. And that's a big stick for the instructors too. If you leave, then all of your library of work goes away.…

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