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Published · transcript-backed

Ben Gilbert: belief

20 Feb 2024 Acquired Hermès

“I would say European generally, but French specifically, has an ability to do this in any geography as it develops.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
belief
Recorded
20 Feb 2024
Publisher
Acquired
Episode
Hermès

Transcript context

…Yeah, and this is super key. I think to this day, it's a huge part of the defensibility of Hermes and Louis Vuitton too. No matter where you live in the world and no matter what your cultural background is, when you attain this status, there's still something about this connection to French and European nobility that you cannot buy from a brand from any other country. It's super fascinating that French nobility, fashion, and heritage is universally revered everywhere. Italian is too. I would say European generally, but French specifically, has an ability to do this in any geography as it develops. Yup. All of this stew comes together in 1984 with Jean-Louis's greatest achievement. Unlike the Kelly bag, which again was an accident, yes, it was his father Robert and incredible genius, and then repositioning and renaming the bag, the Kelly bag. Jean Louis, this is literally whole cloth conceived of by him, was on a flight from Paris to London in the early 1980s, where he's seated next to the French and British actress, Jane Birkin.…

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