David Rosenthal: belief

Transcript context

…Oh, the social ads was years and years. But the purchases, you’re right. That was just I think a couple of weeks. Yeah, for Beacon. Ultimately after a few weeks, they do acquiesce and they say like, okay, we will turn Beacon off. We’ll make it opt-in as opposed to opt-out. You can have a way to completely turn off all Beacon tracking permanently from your profile. A lot of people do that. Beacon activity basically drops to zero and then two years later it’s completely killed off. This sets the stage for Sheryl joining the company. I think Mark’s takeaway from this is like, okay, maybe I don’t understand advertising as well as I thought I did. I thought I didn’t like it, but I thought I could be clever and engineer this new thing. Actually, let’s bring in somebody who really, really does understand this. Sheryl was the perfect person coming from Google. Sheryl joined Google in 2001 right as they were figuring out AdWords. That’s three years after the company was founded.…

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