Ben Gilbert: belief

Transcript context

…It's funny, this doesn't jive for me with the statement on the investor relations page, like here's a growth company. I guess 10% growth at their scale is impressive, 35% growth in the Jordan brand is very impressive. You might think, it seems like they could reinvest more in the business to grow faster. They already spend $4 billion a year on demand creation. I assume that's their sports marketing budget. I think the wording on the financial statement is interesting, too. They literally look at it as, we're basically going out and buying media to create demand for our products. Yup. That's 100% what it is. Like we're saying, it's not really that different than Netflix acquiring or producing content for Netflix.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.