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Cheeky Pint / episode intelligence

Sea founder and CEO Forrest Li in conversation with Tyler Bryson

3 Sept 2026 3 published claims 0 attributable people
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evaluation 2uncertainty 1

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3 published records

01 / evaluation

is like a like any whoever the like whatever you buy you have any questions like there's always a uh kind of a customer service channel and you can you can have a conversation have a chat actually so most of the chat is enabled today is by by AI >> great >> um so we launch this very very carefully because by the end of the day it's nothing about the cost whatever so we want to make sure people are happy and this is more efficient so we always do AB test before we roll out any uh such a services and the the things that today is more than 80% of the customer inquiry is 100% handled by AI and the satisfaction rate is is a is even higher than the the human >> yeah the like the people doing the doing the customer service.

“is like a like any whoever the like whatever you buy you have any questions like there's always a uh kind of a customer service channel and you can you can have a conversation have a chat actually so most of the chat is enabled today is by by AI >> great >> um so we launch this very very carefully because by the end of the day it's nothing about the cost whatever so we want to make sure people are happy and this is more efficient so we always do AB test before we roll out any uh such a services and the the things that today is more than 80% of the customer inquiry is 100% handled by AI and the satisfaction rate is is a is even higher than the the human >> yeah the like the people doing the doing the customer service.”
Speaker
Not verified from transcript
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Cheeky Pint

02 / evaluation

Okay, this is how they win the US market and this is how they win the China market >> and they bring that >> everything is very optimized for that playbook. So it's very natural for them when they come to the Southeast Asia they just say okay this is our playbook this is work in our home market must be working here and it turn out I think that is a it's not always the case there's always a best practice is uh can be shared across the whole world but uh specifically there's also a lot of a lot of things uh is is very very different and and even like I think being a Singapore company the benefit is at the very very early days we we we have to think about to go to other market is not like just trying to be successful only in Singapore market as a home market.

“Okay, this is how they win the US market and this is how they win the China market >> and they bring that >> everything is very optimized for that playbook. So it's very natural for them when they come to the Southeast Asia they just say okay this is our playbook this is work in our home market must be working here and it turn out I think that is a it's not always the case there's always a best practice is uh can be shared across the whole world but uh specifically there's also a lot of a lot of things uh is is very very different and and even like I think being a Singapore company the benefit is at the very very early days we we we have to think about to go to other market is not like just trying to be successful only in Singapore market as a home market.”
Speaker
Not verified from transcript
Publisher
Cheeky Pint

03 / uncertainty

You just think about you just describe to AI what you what you are thinking about the arts will be look like what will be the style what will be the character I think AI can help generate a lot >> and uh >> is it making the non-player characters more intelligent too are they able to >> this part is we just talk about the arts okay >> we just talk about the arts so far yeah and and also it's the same as yeah as you you you mentioned this and I don't know how how many people here a gamer like every Tell me if you you I mean I'm I'm telling a little bit secret of the game development is a you you go to play a new game and most of the time you feel you are playing with another human people but actually as a new gamer high chance you're going to play with a bot because it's a we want to make sure uh the new gamers have a good boarding experience.

“You just think about you just describe to AI what you what you are thinking about the arts will be look like what will be the style what will be the character I think AI can help generate a lot >> and uh >> is it making the non-player characters more intelligent too are they able to >> this part is we just talk about the arts okay >> we just talk about the arts so far yeah and and also it's the same as yeah as you you you mentioned this and I don't know how how many people here a gamer like every Tell me if you you I mean I'm I'm telling a little bit secret of the game development is a you you go to play a new game and most of the time you feel you are playing with another human people but actually as a new gamer high chance you're going to play with a bot because it's a we want to make sure uh the new gamers have a good boarding experience.”
Speaker
Not verified from transcript
Publisher
Cheeky Pint
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