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Evidence index / named items

Books, apps, and tools people actually name.

Compare how many distinct people recommended, used, liked, owned, built, or avoided the same item—then inspect every transcript excerpt behind the count.

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Shoe Dog

4 distinct people

likes / book

“Business books, I'm a big fan of Shoe Dog, the Nike story, one of my favorite books.”

Zevi Arnovitz · Lenny's Podcast · The non-technical PM’s guide to building with Cursor | Zevi Arnovitz (Meta) · 18 Jan 2026

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recommends / book

“Let's see. I would say In Order, High Output Management is a phenomenal book on running companies. Second is Zero to One, which of course is a classic. And then third is Shoe Dog, where I just find it to be a really inspirational story. What is a recent movie or TV show I've really enjoyed? I really liked Oppenheimer. My favorite TV show of all time is Suits. So I know not not recent, but if I had to choose a recent one, probably Oppenheimer.”

Brendan Foody · Lenny's Podcast · Why experts writing AI evals is creating the fastest-growing companies in history | Brendan Foody (CEO of Mercor) · 18 Sept 2025

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recommends / book

“Shoe dog, Black Swan, Design of Everyday Things, and for a fun one, Shawn Theron.”

Brian Tolkin · Lenny's Podcast · Lessons from scaling Uber and Opendoor | Brian Tolkin (Head of Product at Opendoor, ex-Uber) · 4 Aug 2024

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recommends / book

“As a marketer, Storyworthy by Matthew Dicks is a wonderful book. He is a world world-class storyteller. I don't know if you know him. He wrote this book about how to structure and think about the art of storytelling and every marketer should read Storyworthy. It was a huge contributor to how I think about what we do at Thrive. As an entrepreneur, I love startup stories, so Shoe Dog, which is the startup story of Nike. It's basically Phil Knight talking about all the ups and downs, and it's crazy. Nike shouldn't be a company based on all the turmoil and challenges that they overcame. Fascinating read about taking risk and doing what you think is right and ultimately succeeding and building Nike. Then a book by Nick Bilton called American Kingpin, which is the story of the startup of the Silk Road, which was like this dark web marketplace for some pretty bad stuff. But it is half tech story, startup story and half gangster kind of kingpin story. It honestly should be a Hollywood movie. It reads like a Hollywood thriller. So awesome, great book.”

Jonathan Becker · Lenny's Podcast · Mastering paid growth | Jonathan Becker (Thrive Digital) · 7 May 2023

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