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Evidence index / named items

Books, apps, and tools people actually name.

Compare how many distinct people recommended, used, liked, owned, built, or avoided the same item—then inspect every transcript excerpt behind the count.

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Resilience

1 distinct person

recommends / book

“There's a book called Resilience, which was written by a former Navy SEAL that... And it's not about combat, it's just a tiny bit about being a SEAL. But it is about overcoming things and it's about tenacity. And I think everybody in the world, we all have challenges and things. And I do recommend that to people. Second book is Andrew Roberts latest book on Winston Churchill. Winston Churchill is, really, one of my heroes. He was one of the most unusual, provocative statesmen/politicians of the 20th century. And here's another person that talked about tenacity, and ups and downs, and stick with it. And so, I do like to recommend that. Some people just tipped their head and said, "Ah, I don't know." It seems like maybe a boring book, but those are two books that I [inaudible 01:17:02].”

David Placek · Lenny's Podcast · Naming expert shares the process behind creating billion-dollar brand names like Azure, Vercel, Windsurf, Sonos, Blackberry, and Impossible Burger | David Placek (Lexicon Branding) · 29 Jun 2025

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