Recommends Resilience. Recommends Andrew Roberts latest book on Winston Churchill.

29 Jun 2025 Lenny's Podcast Naming expert shares the process behind creating billion-dollar brand names like Azure, Vercel, Windsurf, Sonos, Blackberry, and Impossible Burger | David Placek (Lexicon Branding)

“There's a book called Resilience, which was written by a former Navy SEAL that... And it's not about combat, it's just a tiny bit about being a SEAL. But it is about overcoming things and it's about tenacity. And I think everybody in the world, we all have challenges and things. And I do recommend that to people. Second book is Andrew Roberts latest book on Winston Churchill. Winston Churchill is, really, one of my heroes. He was one of the most unusual, provocative statesmen/politicians of the 20th century. And here's another person that talked about tenacity, and ups and downs, and stick with it. And so, I do like to recommend that. Some people just tipped their head and said, "Ah, I don't know." It seems like maybe a boring book, but those are two books that I [inaudible 01:17:02].”

— David Placek

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Speaker: David Placek
Attribution: Verified speaker
Claim type: recommendation
Recorded: 29 Jun 2025
Publisher: Lenny's Podcast
Episode: Naming expert shares the process behind creating billion-dollar brand names like Azure, Vercel, Windsurf, Sonos, Blackberry, and Impossible Burger | David Placek (Lexicon Branding)

Transcript context

…There we go. What are 2 or 3 books that you find yourself recommending most to other people? There's a book called Resilience, which was written by a former Navy SEAL that... And it's not about combat, it's just a tiny bit about being a SEAL. But it is about overcoming things and it's about tenacity. And I think everybody in the world, we all have challenges and things. And I do recommend that to people. Second book is Andrew Roberts latest book on Winston Churchill. Winston Churchill is, really, one of my heroes. He was one of the most unusual, provocative statesmen/politicians of the 20th century. And here's another person that talked about tenacity, and ups and downs, and stick with it. And so, I do like to recommend that. Some people just tipped their head and said, "Ah, I don't know." It seems like maybe a boring book, but those are two books that I [inaudible 01:17:02]. Who would ever say that Churchill's story is boring? That's absurd.…

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