recommends / book
“I would be [inaudible 00:52:17] not to say Predictably Irrational. I think this is a great starter book for people getting interested in the field. Influence is also a great starter book for people getting interested in the field. Many times you read Influence and you change Your Career. It's a really powerful book. And then, the under-talked about one is [inaudible 00:52:35] author Robert Frank. He wrote Darwin Economy, and he talks more about kind of status, and social norms, and how this drives a lot of our behavior. So, I'd recommend Robert Frank as an author in Darwin Economy.”