recommends / book
“My buddy Madhavan from Simon Kucher's wrote a book called Monetizing Innovation. This is a great read. He and others there have done pricing engagements with hundreds of tech companies, so there's a lot of stories and practical tips there. I often gift that one to founders, so I can't do this whole talk without giving a nod to my friend, Madhavan, and his bible.”
Naomi Ionita · Lenny's Podcast · How to price your product | Naomi Ionita (Menlo Ventures) · 12 Jan 2023
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built / book
“Too late, I think is more so the companies, this is why we wrote Monetizing Innovation.”
Madhavan Ramanujam · Lenny's Podcast · The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher) · 8 Dec 2022
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