Books, apps, and tools people actually name.

recommends / book

“Two or three books. My number one recommendation is a book called Decisive. It's by Chip and Dan Heath, and it's about the science of making better decisions. The reason I recommend it so much is it will make your career better because leaders are decision makers, but also your personal life. So I apply it at least as much in my personal life as I do in my professional life. My second most recommended book is Leadership and Self Deception, much less known than Decisive, a little bit harder to approach. It's by a group, a research group called the Arbinger Institute, and it's about, the self-deception is we cause a lot of our interpersonal problems while blaming them on others. And it walks through how are you part of the problem you're having with somebody else and what can you do about it? The third and final book was recently brought to me by someone I work with that you know, Jason [inaudible 01:13:21]. That book is The Almanack Of Naval Ravikant. And Naval Ravikant is an angel investor responsible for AngelList. But what I love about that book is he has a recipe. He really boils down how to be successful while loving what you do. And he says, "No one can be a better version of you." Don't try to copy me and be, "I'm going to be like Ethan, or I'm going to be like Lenny." Instead, figure out what you uniquely do best that you love, because no one can copy you being you. And that's your defensible sort of career value. And I really like that mental model.”

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recommends / book

“So two, and both business books. Sorry, I'm going to come across boring. But one is this sort of little bit of an old school book called Crossing the Chasm by Geoffrey Moore. I don't know if other speakers have spoken about this, but it's a book that Geoffrey Moore wrote, and it's a book that really talks about how to get your first product on base. So it's this concept of creating a beachhead. I like that concept. Marketing is something that we don't talk about in enough and product. And then the second one is a book that none of your listeners have actually probably heard of called Leadership and Self-Deception. It's a six-hour audio that I highly recommend. It's a story about a person who has hit a wall and who's getting all this feedback that they don't know what to make of, and it's around their mindset being stuck in a box. That was very powerful when I listened to it in my late 20s. So I encourage all of your listeners to grab that one. It's not one that anyone normally would hit, but it's a fun story. It's a good ride, and I think maybe you'll get something out of it.”

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