Recommends Crossing the Chasm. Recommends Leadership and Self-Deception.

Transcript context

…What are two or three books that you've recommended most to other people? So two, and both business books. Sorry, I'm going to come across boring. But one is this sort of little bit of an old school book called Crossing the Chasm by Geoffrey Moore. I don't know if other speakers have spoken about this, but it's a book that Geoffrey Moore wrote, and it's a book that really talks about how to get your first product on base. So it's this concept of creating a beachhead. I like that concept. Marketing is something that we don't talk about in enough and product. And then the second one is a book that none of your listeners have actually probably heard of called Leadership and Self-Deception. It's a six-hour audio that I highly recommend. It's a story about a person who has hit a wall and who's getting all this feedback that they don't know what to make of, and it's around their mindset being stuck in a box. That was very powerful when I listened to it in my late 20s. So I encourage all of your listeners to grab that one. It's not one that anyone normally would hit, but it's a fun story. It's a good ride, and I think maybe you'll get something out of it. I have not heard of that second one. I'm excited to check it out. I have Crossing the Chasm back behind me on that shelf somewhere. And you talk about how marketing isn't something product leaders and managers think about enough, and I have many marketing-oriented guests on this podcast and those episodes do the least well, but I'm just going to keep doing it because I totally agree with you. I think there's so much to learn from marketing. It's connected to growth, which is connected to product. So I agree.…

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