recommends / book
“One book is Working Backwards. We covered that. The other one that has shaped my beliefs a lot is called How Brands Grow by a professor called Byron Sharp. There are two paths to it, How Brands Grow 1 and 2, that's both very good. The other book which I really love is... and recently, Kunal Shah, who's the founder of Cred, an Indian startup, suggested is The Luxury Strategy. The reason why I love that book is because it gets into the depth of the human psychology behind hierarchies, and how lords, and kings, and those kind of social hierarchies have shaped how people think about aspirational products and so on. So highly recommend it.”
Anuj Rathi · Lenny's Podcast · The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart) · 7 Dec 2023
Source · Claim receipt
recommends / book
“What You Do Is Who You Are. I think that was the second most popular Ben Horowitz's book, but I'm really obsessed with building interesting and engaging cultures, so I think that's one. Another is a classic marketing book. Again, we talked a lot about branding today, so there's this book called How Brands Grow by Byron Sharp. I don't agree necessarily with everything in it, but I do think that it's a great primer on how to think about branding and marketing.”
Kevin Aluwi · Lenny's Podcast · Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek) · 26 Mar 2023
Source · Claim receipt