built / book
“And so I wrote a book called Demand Side Sales that basically took the premise of stop trying to sell people and just help them make progress, help them buy.”
Evidence index / named items
Books, apps, and tools people actually name.
Compare how many distinct people recommended, used, liked, owned, built, or avoided the same item—then inspect every transcript excerpt behind the count.
1named items
1evidence rows on this page
Explicitquote verified; attribution disclosed
book / evidence rows
Demand-Side Sales 101
1 distinct person