Books, apps, and tools people actually name.

recommends / book

“For writing, On Writing Well by William Zinsser. I know I'm not the only one, but that's the point. On my best day, I write like that. And then for product, I actually like Crossing the Chasm, which of course everyone's heard of, but what I find is no one's read it, so that you know the little picture, and you think you know what the chasm is, what I find is very quickly I realize, "Oh, you haven't read the book. You saw a blog post." And there's so much good stuff in there, how to define a market and really what to do with this model. It's fantastic. So I highly recommend reading the book.”

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recommends / book

“The two that I probably recommend the most are Crossing The Chasm by Jeffrey Moore. The current edition still has some things that are a little bit older now as examples, but the core of it is still very, very amazing. The other one is Essentialism, and that is really about saying no to the right things and finding the thing that you really need to do to get the job done. And then not a book, but Jeffrey Moore created this. There's the critical core context framework, and if you've read both of those books, it really helps you frame in what is the critical part for your business, what is the core of the expectation and what are the things that you can say no to with the little bout of risks? So those things together, I think are really powerful.”

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recommends / book

“So two, and both business books. Sorry, I'm going to come across boring. But one is this sort of little bit of an old school book called Crossing the Chasm by Geoffrey Moore. I don't know if other speakers have spoken about this, but it's a book that Geoffrey Moore wrote, and it's a book that really talks about how to get your first product on base. So it's this concept of creating a beachhead. I like that concept. Marketing is something that we don't talk about in enough and product. And then the second one is a book that none of your listeners have actually probably heard of called Leadership and Self-Deception. It's a six-hour audio that I highly recommend. It's a story about a person who has hit a wall and who's getting all this feedback that they don't know what to make of, and it's around their mindset being stuck in a box. That was very powerful when I listened to it in my late 20s. So I encourage all of your listeners to grab that one. It's not one that anyone normally would hit, but it's a fun story. It's a good ride, and I think maybe you'll get something out of it.”

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