Evidence receipt / belief
Published · transcript-backedBen Thompson: belief
6 Dec 2022 Acquired Stratechery (with Ben Thompson)
“I think he actually invented native advertising, because you read every piece of content that he writes, and one of them just happens to basically be an ad.”
Source trail
Everything needed to verify it.
- Speaker
- Ben Thompson
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 6 Dec 2022
- Publisher
- Acquired
- Episode
- Stratechery (with Ben Thompson)
Transcript context
…What made you think that? To my mind, at least, there is a very viable and robust alternative history where Stratechery is an advertising business model. I think that I would have to have started much earlier. I think Gruber's model is the right one. I think he is actually underrated. I think he actually invented native advertising, because you read every piece of content that he writes, and one of them just happens to basically be an ad. It's the same format, same content is what's there. I would bet that the rate of consumption to encountering it for his ads are higher than almost anything else out there. Obviously, Facebook does that at scale, and it’s all automated, self-serve. When you scroll through, there are different pieces of content yesterday, and then some of them are ads. But you didn't think you could do the same thing that John does?…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.