Evidence receipt / belief
Published · transcript-backedDavid Rosenthal: belief
17 Mar 2020 Acquired The Top 10 Acquisitions of All-Time
“Again, we're not ad tech experts, but I believe that's the standard rails that all third-party ad tech runs on these days.”
Source trail
Everything needed to verify it.
- Speaker
- David Rosenthal
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 17 Mar 2020
- Publisher
- Acquired
Transcript context
…It's wild. This requires a much more nuanced understanding of the digital ad serving ecosystem and understanding DoubleClick for publishers and understanding what's an ad network versus DoubleClick, is it a DSP? DoubleClick for publishers and then there's DoubleClick for advertisers I believe. Again, we're not ad tech experts, but I believe that's the standard rails that all third-party ad tech runs on these days. Yup. I know every publisher for sure still has DFP as the main container that all the ad networks plug into on their site. The TLDR on this one is they created an unbelievable amount of value. It's still massively a value creator for Google and we're excited to do an episode on that.…
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