Paige Costello: belief

Transcript context

…That's such a good answer because it's like there's not a trick to it. It's just do the work, spend the time to become the person that has answers that people value and obviously, that will respect you, value your opinion, want to hear from you. Yeah. Yeah. Our former board member, Anne Raimondi, and now our head of business wrote an article on First Round that was really great about the trust equation, and it really resonated with me. I don't know if you've heard about it, but she said that trust is equal to credibility plus reliability, plus authenticity, divided by or over perception of self-interest. I think when you're met by someone who doesn't know you, doesn't know your work, your job is to create credibility, and that's where I said bringing the insight is where you can really tip the scales here. Reliability, this is all about your say-do ratio. Authenticity is just being vulnerable, being yourself, and then making sure that people know that you're not in it for some other outcome or cause that perception of self-interest really can change whether people... how much they trust you. In terms of knowing the insight and knowing thy customer, putting the time, I imagine, is a big element of that. Is that how you do that, or is there anything else along those lines that's just like, "Here's how I get really good at this?"…

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