David Rosenthal: uncertainty

Transcript context

…I was going to say. I’ve been to Geneva and I’ve been to other places in Switzerland, but I know very little about its culture and history. Talk to me about terroir. I know exactly what you’re talking about, but établissage, I don’t know. Okay. Well it’s Swiss for establishment, basically. But what établissage means in this context is that it’s this economic system that they established in the area of the Jura Mountains, where very small independent companies, often 1–10 people, could focus on something small, like a single component, and then you’d have dozens of these small companies work together to create the finished product. It’s almost like a distributed manufacturing system.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.