Raaz Herzberg: belief

Transcript context

…Is there an example of that, where you're like, "Oh, wow, I thought this was good, but no, nobody understands what we're talking about?" There's so much. I think, for example, in our domain, it's very, almost custom, to talk in a lot of initials, and a lot of things in security are, "Use initials for them. " You say CSPM, for Cloud Security Poster Management, and you use a lot of those types of initials, and you keep assuming that the world knows what you mean. But then, when actually looked at things over, from the marketing side, if you ask our product people, engineers, "Where does our product fall in terms of category," it would be CNAP, Cloud Native Application Protection. But if you go over and you look at Google, people are not Googling that word. They're Googling, "Cloud security solution," right? So that's just a simple and silly example, but it's that example, that when you live inside something very technically inside your market, inside domain, you're very remote, sometimes, by accident from the buyer. So a lot of those learnings clicked for me, only once they saw everything from the marketing side. You have this concept that you described as a dummy explanation, when someone, you just need it to feel really, really simple. Can you add some color to that?…

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