Evidence receipt / prediction
Published · transcript-backedBen Gilbert: prediction
23 May 2016 Acquired Snapchat
“We're getting into my conclusion, but I think Snapchat’s opportunity is enormous because brand advertising currently is and has always been much larger than transaction-based advertising.”
Source trail
Everything needed to verify it.
- Speaker
- Ben Gilbert
- Attribution
- Verified speaker
- Claim type
- prediction
- Recorded
- 23 May 2016
- Publisher
- Acquired
- Episode
- Snapchat
Transcript context
…Fair enough. I still think when I’m on ESPN and discover and I get Axe body spray, I would never wear Axe body spray, so I claim on the internet. But I don’t know, to the extent you can make an argument that television is still very valuable, this is the argument. Which you absolutely can. We're getting into my conclusion, but I think Snapchat’s opportunity is enormous because brand advertising currently is and has always been much larger than transaction-based advertising. I’m not sure with conversion-based advertising. A direct response.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.