Evidence receipt / commitment
Published · transcript-backedDavid Rosenthal: commitment
12 May 2020 Acquired Adapting Episode 3: Intel
“We will pay 50% of your marketing cost if you include in your marketing collateral that you have Intel inside.”
Source trail
Everything needed to verify it.
- Speaker
- David Rosenthal
- Attribution
- Verified speaker
- Claim type
- commitment
- Recorded
- 12 May 2020
- Publisher
- Acquired
- Episode
- Adapting Episode 3: Intel
Transcript context
…Right. Of course, the customers will then demand from the manufacturer. Like, "I'm only buying this Dell or Compaq if it has an Intel inside." That's what I thought, but here's the more powerful piece. Of course, that's true. Intel went to all the PC manufacturers—Compaq, Dell, Gateway, IBM—and they said, "You know all the marketing costs that you guys are spending to market your own PCs competing against one another? We will pay 50% of your marketing cost if you include in your marketing collateral that you have Intel inside. " No way. That is so smart.…
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