Wes Kao: preference

Transcript context

…I'm going to come back to AI real quick, but before I do that, I have one more question for you, but let me just say, I feel like we've discovered an AI version of your course now. Basically, how to delegate well to AI agents that I think people are going to find really valuable, planting a seed. Okay. Before we get back to AI, you have this other concept that I love that I actually learned from you years ago when I was working on my course called the swipe file. Swipe file, what is a swipe file? What is that about? What can it help you with? Why should people be doing this? Yeah. So swipe files are really common for marketers, and I think other functions haven't caught on as much, but I think it is really, really useful. And basically a swipe file is collecting inspiration that you can refer back to later on. So some marketers will collect examples of copy, landing pages, ads, et cetera. For me, I have a file, an Apple Notes, file called Smart Things People Have Said, where I will basically paste in phrases, words, things people have said that I thought were well articulated or sounded really intelligent or sounded strategic. And I don't actually go back and look through my swipe file very often, I think other people do, but for me, even the act of adding it to my swipe file, I've already gotten value from it because it's training me to be more alert to noticing when something is working well. I think there's so much happening around us all the time that your coworker says something smart and you're like, "Oh, that was nice," and then you keep moving on. But when you stop and pause and think, oh, that was really effective, let me add it to my file, and also think about, why was that effective and is that something I can borrow? So in my course, I encourage folks to create a work journal where they can jot down some of these observations, some of these phrases, and basically encourage yourself to be more alert to things you can borrow from other people all around you. Something else about the swipe file, you use quotes. It could be screenshots of cool designs. It could be strategy docs you found to be really effective. It could be conversion flows that are really cool. It could be just whatever you're interested in.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.