Evidence receipt / belief
Published · transcript-backedDavid Rosenthal: belief
24 Mar 2025 Acquired Indian Premier League Cricket
“I think there’s a plausible argument to make on demographics alone that the Indian ad market will support 10x IPL media rights revenues, which gets it into the ballpark of the NFL today.”
Source trail
Everything needed to verify it.
- Speaker
- David Rosenthal
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 24 Mar 2025
- Publisher
- Acquired
- Episode
- Indian Premier League Cricket
Transcript context
…Right. They would need to expand the number of people who care or they would need to expand the monetization potential per person who watches. Sure, like Americans are getting wealthier, have gotten wealthier every year for a long time. Certainly the NFL will grow. I just don’t think it will grow that much. I think there’s a plausible argument to make on demographics alone that the Indian ad market will support 10x IPL media rights revenues, which gets it into the ballpark of the NFL today. Well, let’s put it another way. The US advertising market total today is $450 billion. We are already an absolute behemoth. India, over the time of the IPL, went from $2 to $20. There’s a lot of growth left.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.