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Published · transcript-backed

Lenny Rachitsky: preference

25 Jan 2026 Lenny's Podcast 5 questions to ask when your product stops growing | Jason Cohen (2x unicorn founder)

“I always used to tell people the key to being successful writing stuff online and just content in general is quality and consistency, but I've just more and more realized quality is actually the only thing that matters and the consistency doesn't matter.”

— Lenny Rachitsky

Source trail

Everything needed to verify it.

Speaker
Lenny Rachitsky
Attribution
Verified speaker
Claim type
preference
Recorded
25 Jan 2026
Publisher
Lenny's Podcast

Transcript context

…Well, not for 18 years. Over that time, you expect- Well, I think this actually, this is where I was going to go, but I think this is a really important lesson I've also learned. I always used to tell people the key to being successful writing stuff online and just content in general is quality and consistency, but I've just more and more realized quality is actually the only thing that matters and the consistency doesn't matter. So the only difference is the more rarely write, the more awesome it has to be. It is a lot of pressure. I feel that. And then I tell myself, that will just prevent you from writing anything and that's not good. So yeah, you tend to want everything you make to be the best thing you've ever made. And on the one hand, I want to hold onto that because it's motivation to be good and not to let the bar slip. On the other hand, you can go into paralysis, which is obviously bad. So yeah, I still struggle with that, but I think that is the tension.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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