Jason Droege: belief

Transcript context

…Yeah. I love this example as you almost you figure out how to help them with something they don't even fully themselves know yet. So as you think through their goals for them as if you were them, break down the economics and then here's the solution versus, hey, what can we do for you guys? Yeah. I mean, if you walked into a restaurant, they would tell you a bunch of things. They would say, "Oh, labor schedule is an issue." They would say, "My rent is an issue." They would say, "All these, my ingredients prices are an issue, that's 20 or 30%." If you could shave off 3% of that, that would be huge. You might then take that and go, "I'm going to go build a business. It's going to save you 10% of your ingredients costs." Well, but that doesn't actually get into their head on what's truly important day-to-day. That might be important for them on an annual basis, but on a daily basis, what are they doing? They're looking at their numbers, they're looking do people show up. Did I make money yesterday? Am I going to make money tomorrow? So the urgency, I think the biggest thing people miss when they're building new products is the urgency of the buyer part of it. You can build something that provides a lot of value, but if it's not the top thing that the customer is thinking about in their busy days, then you're just going to have a long road to a small town. This touches on just the theme I heard a lot about, this idea of independent thinking and how much you value that, and this feels like a really good example of that. Is there anything else along those lines of just why this way of thinking is so critical?…

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