Evidence receipt / preference
Published · transcript-backedMelanie Perkins: preference
2 Nov 2025 Lenny's Podcast The woman behind Canva shares how she built a $42B company from nothing | Melanie Perkins
“I think being able to integrate it into the product where it actually helps people to get their work done where it genuinely helps them to achieve their goals, and then being really open to listening to your community and hearing what they're loving, what they're struggling with and refining from there I think is really, really important.”
Source trail
Everything needed to verify it.
- Speaker
- Melanie Perkins
- Attribution
- Verified speaker
- Claim type
- preference
- Recorded
- 2 Nov 2025
- Publisher
- Lenny's Podcast
Transcript context
…Something I can't not ask about is just how you think about AI in your product. You mentioned how you integrated or all through the product, just you guys are doing really good stuff with AI. A lot of companies are struggling to find something really that works great. Do you have just a philosophy of, "Here's how we integrate AI into Canva," where it ends up being really helpful and people love it? Your question is actually the answer at the same time. I think being able to integrate it into the product where it actually helps people to get their work done where it genuinely helps them to achieve their goals, and then being really open to listening to your community and hearing what they're loving, what they're struggling with and refining from there I think is really, really important. Just because AI is all the rage and investors really like AI doesn't necessarily mean it should be front and center, but if it can genuinely help your customers to achieve their goals. So the thing that I was mentioning before, enabling people to communicate their ideas and have little friction between those two points, AI is just kind of naturally a very critical part of that equation for us. In fact, it was funny looking back from really old decks. We were trying to do AI before AI was actually a thing because it really was critical to what we were trying to do even in our 2012 deck. You can kind of imagine how AI very much fit into the equation because of exactly what we're trying to do. I'm going to keep us on the AI thread and take us to AI Corner, which is a recurring segment on this podcast. So here's the question: what's a way you've found in your personal life and work life to use AI where it ends up being really helpful, something really interesting that people might find useful?…
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