David Rosenthal: commitment

Transcript context

…It would be insulting to spend money on it. Exactly. This is the polar opposite viewpoint of the Apple, Steve Jobs, the insides must be beautiful. But it’s actually a lot closer in philosophy than you would think. It is intentionality about it. Nowhere in either company is their sloppiness, but at IKEA we are going to intentionally make the backside and the insides not beautiful so that it is a higher value to you as a customer. There’s so much good stuff in this document just to illustrate Ingvar’s personality. The fact that he wrote this is, well here it is. “Bear in mind that time is your most important resource. You can do so much in 10 minutes. Ten minutes once gone are gone for good. You can never get them back. Ten minutes are not just a sixth of your hourly pay. Ten minutes are a piece of yourself. Divide your life into 10 minute units and sacrifice as few of them as possible in meaningless activity.”…

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