David Rosenthal: belief

Transcript context

…The campaign around Not Your Mother's Tiffany, they're insulting the entire existing customer base in order to try to get Gen Z adoption. They're showing models wearing things you'd never imagine seeing in a Tiffany ad. They took this behemoth and they turned it into something rugged and in your face. Alexandre Arnault talks about this in an interview. He's like—and I'm not quoting him here, I'm paraphrasing—it's not really insulting to the existing customer base because the mothers don't want to be mothers, either. They want to be cool like the daughters, so no one wants to be your mother's Tiffany, it turns out. There's actually some deeper stuff to all this that I think is worth going into here. One thing we fast forwarded over to get to the end here is in the late 2000s and early 2010s, there was a huge amount of controversy in the luxury industry about what to do about Black culture embracing these old luxury brands. Right, the whole Cristal thing, which by the way, Cristal was originally created to be the champagne specifically for the Russian czars to luxury for Royals happened in every country.…

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