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Evidence receipt / belief

Published · transcript-backed

Ben Gilbert: belief

27 Jan 2026 Acquired The NFL

“I think so, that's my best guess. It's super different city to city. This is probably the most variable, 10% comes from sponsorship and advertising.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
belief
Recorded
27 Jan 2026
Publisher
Acquired
Episode
The NFL

Transcript context

…And most of that is corporate, right? I think so, that's my best guess. It's super different city to city. This is probably the most variable, 10% comes from sponsorship and advertising. And then about 9% is other, which I'm guessing is where NFL films and a lot of that stuff sort of lies. Maybe the Madden deal is in there. I don't know if it'd be there or in media.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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