Evidence receipt / belief
Published · transcript-backedBret Taylor: belief
10 Mar 2026 Cheeky Pint Bret Taylor of Sierra on AI agents, outcome-based pricing, and the OpenAI board
“My view is just like AdWords changed the advertising industry on the internet, just drove it.”
Source trail
Everything needed to verify it.
- Speaker
- Bret Taylor
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 10 Mar 2026
- Publisher
- Cheeky Pint
Transcript context
…It's invading Russia. You don't even remember why you're doing it midway through. You've gone through two CFOs and three CIOs by the time it's done. We're like okay with that. That's just the way software works. My view is just like AdWords changed the advertising industry on the internet, just drove it. I think you can even pay for mobile app install now directly and truly pay for outcomes. I think it's a really positive step forward. It's not going to be possible for everything. You have to have a pragmatism. But I think it's the right way to actually have a partnership. You should share in the outcomes. You want to wire the company to be thinking in this outcome-based way. In your main customer service stuff, you can do that. In other ways, you might not be able to yet, but you want people to be spring-loaded to be thinking that way.…
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