Evidence receipt / evaluation
Published · transcript-backedBen Gilbert: evaluation
21 Feb 2023 Acquired LVMH
“Brand is that unique attribute that will cause people to pay more for a product because it has a certain name or logo on it.”
Source trail
Everything needed to verify it.
- Speaker
- Ben Gilbert
- Attribution
- Verified speaker
- Claim type
- evaluation
- Recorded
- 21 Feb 2023
- Publisher
- Acquired
- Episode
- LVMH
Transcript context
…I'm David Rosenthal. And we are your hosts. David and I have talked about the power of brand on dozens, if not hundreds of Acquired episodes at this point. Brand is that unique attribute that will cause people to pay more for a product because it has a certain name or logo on it. But why do people do this? How can one quantify the impact that a brand has on a business? To study this, we decided to dive into the empire that has done this better than anyone in history, LVMH, the conglomerate of Moet, Hennessy, Louis Vuitton. Ben, it's not mo-way, it's mo-wet.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.