Ben Gilbert: belief

Transcript context

…Yeah. That, they did. Let’s spend a little bit of time and cover some basically hot takes on what this could represent and then once we kind of cover all that, then I think acquisition category will start to come together and make sense. But right now, I would imagine they’re not going to immediately transform these Whole Foods into Amazon Go’s. But like, holy crap, what if they know internally that Amazon Go is like such a fantastic experience and rather than slow rolling it out and allowing competitors to start coming in and then potentially Whole Foods to go up in value as they start doing similar things or go up in value for Amazon as people start seeing the obvious synergies, what if it’s just like “Ugh, we should own this now so that we can go big fast with this Amazon Go concept.” Yeah. Which is on the one hand and Go has been delayed, the public launch supposedly because of trouble getting it to work in public effacingly. But at this point, I think the point that I was trying to make, that we were trying to make in telling the full story and all these other companies – Webvan, Kiva, Instacart – Amazon didn’t just wake up yesterday or today and decided to do that. They’ve been thinking about this category for over 10 years at this point. So if they’re going to do this, you can be sure they have a very clear plan.…

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