Ben Gilbert: prediction

Transcript context

…This is essentially Ferrari runway fashion. That's one pillar of it anyway. But yeah, it's this acknowledgment of, hey, there's a lot of people that want to participate in the Ferrari brand who are very affluent and they don't want to go buy any of these things from our partners. They want products from us that aren't cars. And traditionally, most of our customers, I don't know, 90% are men and men in their 50s. I think the average age is 52 of a Ferrari buyer. I believe 35% of people who are buying the lifestyle merchandise they're creating are women. They're really opening up the aperture of Ferrari represents something. And can we give people more tokens to sort of adorn themselves in Ferrari and not just cars? Yep.…

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