David Rosenthal: belief

Transcript context

…Certainly. Certainly. Ben: It's funny, David, you know this, but I talked with the CEO Benedetto Vigna yesterday and he told me, we don't sell a car, we sell a dream. And I think that's an old Porsche line. But yes, yes, it's true. It's true. You know, and compare that to other cars and it's just, you know, most cars, there's, there's zero passion in them. So one, I think it's passion. And two, I really do think there's something to the ability to feel maximally alive in a Ferrari. And that comes right back to Enzo and his story and all the great tragedy and death that was part of it. Like, buying a Ferrari, you are buying a weapon that you can use to, you know, fight against death and scream into the void should you so choose. And the one thing I will add to that, back on our Rolex episode, we threw out the idea of a functional alibi, a reason you could claim that you need such a watch. For Ferrari, they have lots of incredible alibis. Most people do not experience the thing that you just described, feeling maximally alive and going right up to the edge, but that is one of several plausible alibis for why you can convince yourself that you are buying this thing. For, for me, it's, it's the incredible engineering I think for some people it's the racing heritage. I also think their cool manufacturing and their craftsmanship. These are all tremendous assets that the brand has that are extremely plausible alibis that you can tell yourself why you are buying this.…

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