Ben Gilbert: preference

Transcript context

…Yeah. I don’t think we know yet. The early indications seem to be that the deal that Instacart and Whole Foods had, I believe it’s looking like was it a four-year deal that they were one or two years into, and that it does have to be honored. But again, these are private agreements. We don’t know. So it will be very, very interesting to see. And even if it does have to be honored, you can bet that as soon as that deal expires, Amazon is not going to renew it. Right. Yeah. Tenuous position to be in. I’d be very curious to sit down with some Instacart folks and try and figure out what they think the moat is right now and what do you do from here. Because maybe the move is not to double down and strive for world domination but to try and figure out how to play in Amazon’s world. I don’t know. Well, it’s interesting. I mean, we’re getting into analysis now but I think we have to give all the players involved in this situation. But Apoorva has argued quite compellingly, I think, certainly with investors that he knows that Amazon is going to be his main competitor. But the way you have to compete with Amazon is to compete on a different dimension and do things they can’t do, and his argument is that, has always been, that by just being the thin delivery layer and being able to partner with any grocery store or other retailer for delivery and then all of those other folks are scared of Amazon too and sort of need Instacart as a partner, that they’ll be able to provide a better experience because Amazon itself will have a limited selection, only what they carry.…

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