Adam Fishman: recommendation

Transcript context

…Awesome. And I think partly, I feel that too because there's so much content and training for growth these days that somebody has that background in your company and is already motivated and excited and then can just learn, go to Reforge course, read certain newsletters, feels like it's a lot easier to ramp up. Except, I always feel like if you need someone for SEO or paid growth, that's a hard thing to learn. What's your take there? I would bucket that type of person into a specialist. And one of the archetypes that I talk about is this idea of the painter versus the architect versus the surgeon. And the surgeon is your precision person. I don't actually recommend hiring that as your first hire, but when you are onto something and you really need expertise and you don't have that expertise internally, yes, I think hiring externally is the right thing to do at that point because those are really specific skills that some people have taken years to learn. And I can't just teach someone SEO over the course of a weekend and expect that they're really going to get it. In those cases, I think hiring that specialist or that surgeon is the right approach, once you've got some of the foundational stuff in place. Awesome. Great. Yeah, it feels like there's still a lot of dark art in those two specialties that take years of experience. This episode is brought to you by Eppo. Eppo is a next generation AB testing platform built by Airbnb alums for modern growth teams. Companies like Netlify, Tenfold and Cameo rely on Apple to power their experiments. Wherever you work, running experiments is increasingly essential, but there are no commercial tools that integrate with a modern grow team stack. This leads to waste of time building internal tools, or trying to run your experiments through a clunky marketing tool. When I was at Airbnb, one of the things that I loved about our experimentation platform was being able to easily slice results by device, by country, and by user stage. Eppo does all that and more, delivering results quickly, avoiding annoying prolonged analytic cycles and helping you easily get to the root cause of any issue you discover. Eppo lets you go beyond basic clickthrough metrics and instead, you turn north star metrics like activation, retention, subscriptions and payments. And Eppo supports test on the front end, the back end, email marketing and even machine learning clients. Check out Eppo at geteppo.com, gete-p-p-o.com and 10x your experiment velocity. This is a good time to segue to our second topic, which is onboarding. I know you're a big proponent of spending time on onboarding, optimizing onboarding. How have you found onboarding to be as a lever for growth and just what gets you excited about investing in onboarding?…

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