Ebi Atawodi: evaluation

Transcript context

…Is there something you remember where you did that actually with a product? Like you wrote an article of a product you were launching? At Uber, we were talking about cars, then it was like, well push a button, get a ride. It could be push a button, go anywhere. And so, one of the things I started talking about... And this was the beauty of Uber, it allowed you kind of challenge the status quo. I started pushing this idea of if we need to have this more multimodal trip where I could take a... Ride a bicycle or a scooter, then I get to the train station, buy my ticket, scan in. Then from there I go into an Uber maybe then I come out and the other end and I get a scooter, whatever that is. It's this connected single trip. And the reason I was doing that was I was a Platform PM and surprise surprise, I always say Platform PMs, you have to be an order of magnitude even more stronger I think at vision setting because you have to build the foundations of stuff you don't even know is coming. So I would do these exercises with my partner teams to figure out, even if they don't know it, force a vision out of them just to say, "Is this where we are going?" Because then as somebody building the commerce infrastructure for Uber, I need to know when I need to build if that is a scenario that's actually going to happen. And we were also thinking about this world where you could tap to pay with your Uber phone. So there were all these crazy ideas and I wrote a headline of Uber really wants to replace your... I put it as your clipper card in San Francisco. Because I wanted my San Francisco buddies to relate to what I was saying. So I was like, "Uber is now replacing your Clipper card. All you need is your phone and the app." And I wrote it out and we didn't go and build that product, but we built the payments and commerce infrastructure for the team that did. And we were very involved at the beginning when it was getting kicked off of how does this look in a world where you can use your Uber to pay for transport? You can do that today. So yeah, that's a real life example. And that was an article that you ended up writing of what the announcement would look like or is that using this? Okay, awesome.…

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