Nesrine Changuel: commitment

Transcript context

…No, I don't think so. So perception is our way of seeing things. This is exactly how we understand things. This is how we are convinced. For example, you listen to a podcast talking about the light, then you have your own view about what this is about. Perspective, though, is the other view, is the worldview, how others perceive the light. So it's very likely that others, like leaders and CEOs, the reason why they're saying no is because their view is is that the line is about this nice to have or the cherry on the top. So instead of trying to convince, and that's why I said don't even try to convince, is to try to align and put yourself into the leaders and the CEO's shoe and try what do they value most. Once you understand that, try to see how can the light align or help achieve that goal. And let me share an example with you, because when I left Google and I started coaching founders and CPO, I had one founder actually who has been running a startup for helping musicians and artists to fund curators. I mean, that's the core value and mission of the startup. And when we initiated the coaching side, we actually started talking about strategy, OKR. I mean, that's exactly what he had in mind. He wanted to get help into creating product strategies and OKRs. And over time, as we started coaching, we ended up talking about the life. The reason is I actually asked him this very simple question. I asked him, do you think your users are proud to use your product? Are they proud enough to tell others artists and musicians to use your product? And I think that was a really hard question for him because after reflection, he said, no, they are not proud because they feel like they are little. I mean, they are getting our help, so they are not able to get your curator by themselves. So who's gonna tell others that they are little like artists and they are having help from us. That was the beginning of the conversation. And I think after two weeks, he kept coming back saying, hey, Nestrin, I think we need to shift our entire strategy discussion into how can we make our users proud of using the product. We need to find ways to turn our product into like our users into proud users. And so they can tell others, tell other musicians, they will play the word of mouth game and they will allow our product to succeed. And that's exactly what we did by the way. So in the beginning, the founder was completely opposite to the fact that we introduced the lighting to the product. But as soon as we, he realized that the fact that he invests into allowing their users to feel proud is so important for the growth. And the word of mouth and the success of the business, that became the number one strategy. And by the way, they've been growing. They are now available in the US. So things are going super well for them. But just to show that the fact that you're saying no does not necessarily mean that it's the wrong thing. It's just, it's not aligned enough. ilable in the US. So things are going super well for them. But just to show that the fact that you're saying no does not necessarily mean that it's the wrong thing. It's just, it's not aligned enough. You need to find a way to align them with what they value.…

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