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Evidence receipt / belief

Published · transcript-backed

Ben Gilbert: belief

15 Dec 2025 Acquired 10 Years of Acquired (with Michael Lewis)

“I think the reasons Acquired will eventually fail, I don't think come from like platform disruption like, oh, TikTok's going to make it so people want short form instead of Acquired.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
belief
Recorded
15 Dec 2025
Publisher
Acquired

Transcript context

…Yeah. In the beginning we're like, oh, this is totally different than Costco. You have to have new insights that delight you as you're researching it so that you can make something great. I think the reasons Acquired will eventually fail, I don't think come from like platform disruption like, oh, TikTok's going to make it so people want short form instead of Acquired. Maybe, but the more likely reason that we eventually fail is we stop being delighted by new things we discover, so we have nothing new to deliver to listeners. Right. I agree with that. If you were going to ask me how you were going to fail, that's exactly the thing I would say. You'd run out of gas or run out of material that made your socks go up and down.…

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