Evidence receipt / belief
Published · transcript-backedDavid Rosenthal: belief
16 Dec 2024 Acquired Mars Inc. (the chocolate story)
“What makes it so effective, I think, is that it just so gets at the very core of the psychology of being a parent of candy-age-eating-children.”
Source trail
Everything needed to verify it.
- Speaker
- David Rosenthal
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 16 Dec 2024
- Publisher
- Acquired
- Episode
- Mars Inc. (the chocolate story)
Transcript context
…The milk chocolate that melts in your mouth, not in your hand. It’s become like water these days. Everybody knows that slogan. What makes it so effective, I think, is that it just so gets at the very core of the psychology of being a parent of candy-age-eating-children. The core truth that it gets at is, yeah, you want your kids to be happy, but really what you want is for your kids not to cause chaos in your home. David, how do you know all this information?…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.