Evidence receipt / evaluation
Published · transcript-backedMelanie Perkins: evaluation
2 Nov 2025 Lenny's Podcast The woman behind Canva shares how she built a $42B company from nothing | Melanie Perkins
“That thing that seemed really hard, we've now achieved." And the mission is often each of the different mission pillars, they're obviously a long area of investment that's going to take a long time to get to, but being able to celebrate each of the rungs on that on the way there I think is extraordinarily important.”
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Everything needed to verify it.
- Speaker
- Melanie Perkins
- Attribution
- Verified speaker
- Claim type
- evaluation
- Recorded
- 2 Nov 2025
- Publisher
- Lenny's Podcast
Transcript context
…Whether you like him or not, Elon, this is similar to his, if you watch him, he sets these really ambitious goals and then often is far late on achieving them, but clearly it has worked out in achieving the crazy things that he's achieved. Something else I hear is you celebrate these goals in a really unique way. Talk about that. So when we have these Crazy Big Goals, we also have couple them with really fun celebrations. And so we attempt to make the Crazy Big Goals happen in a moment in time. So then when we achieve them, we actually have a really fun moment because if you're just trying to plod towards the top of the mountain always and you never take a little moment to pat yourself on the back, it would feel a little arduous. And so over the years we had all sorts of fun little celebrations where we have smashed great plates and released doves and had a La Tomatina festival. All sorts of fun things just to take a moment with the team to celebrate that huge achievement. And so I think that you want to celebrate what you want to really focus on and what you want everyone to take that moment. So when you achieve that crazy big goal when we launch in Spanish, when we hit a hundred languages and then the so forth across the company, taking that moment to actually pat yourself on the back and pat the teams on the back and say, "Hey, we did this thing. That thing that seemed really hard, we've now achieved." And the mission is often each of the different mission pillars, they're obviously a long area of investment that's going to take a long time to get to, but being able to celebrate each of the rungs on that on the way there I think is extraordinarily important. And then everyone works extraordinarily hard to bring them to life and then it gives everyone a little moment to feel proud of themselves. It'd be very motivating to get to just break a bunch of plates. I really like that. Celebration strategy.…
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