Ebi Atawodi: observation

Transcript context

…Okay, awesome. I think that's very clarifying. And so is this something you encourage your PMs to do is just always be working on this vision for the next, say, five years? Invest this time kind of in the background as you're shipping things every day, every quarter, to make sure people understand where it's going long term. And then it's like this one-off exercise that maybe you repeat every year too. I think if you have to repeat the vision every year, you have not created a good vision. You haven't done the work. So I'll give you an example of the one at Uber. What we kept doing was we would bring more fidelity to actually parts of the vision. So we had a low fidelity mark, more higher, and higher. Then at one point- Right. We had a [inaudible 00:50:03] at Ohio. Then at one point we did a sizzle reel and actually had, if this thing is live. But we're not creating multiple visions. Remember all the things you read. A desk on every table. It's not like every year it's changing. Or going to Mars. It's not every year. It's something that it's you literally rinse and repeat. So the vision is something that is evergreen and lasts in my mind at least three years. However, and I'm talking about PMs from L4 all the way to L7 in my team, which is from a junior PM, senior PM all the way to GPMs in my org, all have a variation of a vision. That's a three-year thing. Now when they're going into a micro-visions that's like a macro-vision where maybe they're solving a small problem. Then they'll just do a mock of what that thing looks like next year and then in that mock, they'll present, "This is the mock of what we think it should look like." That is a vision. It's a micro-vision but it is a vision. So do that. And that's the thing they used to say, "Hey, leadership, this is the problem statement. Here's what we think how might we solve this big problem and here's what we think it looks like when we ship it." That's a mini-vision. What I'm talking about is this macro-vision, but you actually can have the micro ones along the way. Awesome. That is really helpful. By the way, I really like that phrase, "How might we." I find that extremely useful in communicating. Almost a vision, basically, just how might we solve this problem? Just that phrase alone is a really... There's this concept one of the PMs I worked with used called fertile questions. When you ask someone a fertile question that leads to discussion and a really good way to create a fertile question is how might we get more people to engage with YouTube analytics? It leads to lot of good brainstorm ideas. So good micro tip right there that we can include. This episode is brought to you by Wix Studio. Your agency has just landed a dream client and you already have big ideas for the website but do you have the tools to bring your ambitious vision to life? Let me tell you about Wix Studio, the new platform that lets agencies deliver exceptional client sites with maximum efficiency. How? First, let's talk about advanced design capabilities. With Wix Studio, you can build unique layouts with a revolutionary grid experience and watch as elements scale proportionally by default. No-code animations at sparks of delight while adding custom CSS gives total design control. Bring ambitious client projects to life with any industry with a fully integrated suite of business solutions from e-commerce to events, bookings and more. And extend the capabilities even further with hundreds of APIs and integrations. You know what else? The workflows just make sense. There's the built-in AI tools, the on-canvas collaborating, a centralized workspace, the reuse of assets across sites, the seamless client handover, and that's not all. Find out more at Wix.com/Studio. So I want to move on to craft but before we do that, is there anything else that you think would be helpful for folks to leave with in terms of getting better at vision? Say someone's got a development opportunity of get better at vision. Which of these things you've shared do you think would be maybe something they could start working on? Is it craft this five-year vision? Is it pick one of these three ways to communicate it? Is it change the way they're empathizing to inform the vision?…

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