Evidence receipt / uncertainty
Published · transcript-backedDavid Rosenthal: uncertainty
21 Feb 2023 Acquired LVMH
“I don't know if both of them ultimately collapse under brand value, but I think there might be an element of cornered resource here in that you think about what's so important for these luxury brands is heritage, provenance, and the physical story of the goods.”
Source trail
Everything needed to verify it.
- Speaker
- David Rosenthal
- Attribution
- Verified speaker
- Claim type
- uncertainty
- Recorded
- 21 Feb 2023
- Publisher
- Acquired
- Episode
- LVMH
Transcript context
…Yup. Actually, let's put it in a different way. What exists besides brand power for the brands? The brand power thing is super obvious. I can go and get something of the exact same utility at Target or I can go to Louis Vuitton, and they serve the same utility at 10,000X price points. I'm wildly willing to pay more for something with that mark on it. I have two thoughts. I don't know if both of them ultimately collapse under brand value, but I think there might be an element of cornered resource here in that you think about what's so important for these luxury brands is heritage, provenance, and the physical story of the goods. Those are people, materials, and physical locations. Those are cornered resources. Champagne, yeah.…
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