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Roger Martin: evaluation

25 Jul 2024 Lenny's Podcast 5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)

“So, there's a big market over there, we'd like to get some, is a terrible reason in my view.”

— Roger Martin

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Speaker
Roger Martin
Attribution
Verified speaker
Claim type
evaluation
Recorded
25 Jul 2024
Publisher
Lenny's Podcast

Transcript context

…Say more. So, there's a big market over there, we'd like to get some, is a terrible reason in my view. The reason should be, customers are bereft, customers are lacking something that we can provide. This is why I hate... And most entries by foreign companies into China, they get their faces shot off. And the reason is the rationale is, it's big, we could get some of that. So, I don't love it, for starters. And I'm not saying that that'll guarantee failure, but if somebody gave me a review of a pitch deck for that, I would not invest [inaudible 00:43:14]. Well, I imagine you can also frame it in other terms, like our customers are demanding more ways to work within Figma with their teams, and there's these-…

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