Evidence receipt / uncertainty
Published · transcript-backedDavid Rosenthal: uncertainty
2 Mar 2026 Acquired Formula 1
“I don't know what percentage of that doubling is attributable to Drive to Survive, but it's not 10%, it's probably more like 80%.”
Source trail
Everything needed to verify it.
- Speaker
- David Rosenthal
- Attribution
- Verified speaker
- Claim type
- uncertainty
- Recorded
- 2 Mar 2026
- Publisher
- Acquired
- Episode
- Formula 1
Transcript context
…Yes. Feels like it should have an audience here in a way that it never had under Bernie. Drive to Survive was a big part of that strategy. If you look at F1 viewership in the US, in 2018, before Drive to Survive launched, about half a million Americans watched races. In 2021, that has doubled in three years to over a million Americans watching F1 Grand Prix. I don't know what percentage of that doubling is attributable to Drive to Survive, but it's not 10%, it's probably more like 80%. Then three years later on in 2024, once there are more US races on the calendar, which we'll get to in a second, viewership of the Miami Grand Prix in 2024 was 3.1 million Americans. Now granted, that's optimal like a US time zone, a US race, so there's natural interest, et cetera. But like the idea that 3.1 million Americans would be watching an F1 race before Drive to Survive, totally insane. It's more than most NBA games.…
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